The Life Sciences Trendicator is a blog that is all about trends, current events, and hot buttons that influence how we communicate within the life sciences industry.  Our musings will challenge traditional public relations practices rather than follow the status quo, and focus on creating conversations in place of pushing messages. Editorial contributions are driven by staff at Porter Novelli Life Sciences. Our vision for this blog is to serve as a communications filter for the life sciences industry.

Porter Novelli Life Sciences is a unit of Porter Novelli providing corporate and marketing communications services to companies specializing in science and enabling technologies, emerging pharmaceuticals and biopharmaceuticals, medical devices, diagnostics and healthcare information technology.

A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). Porter Novelli is the large agency making the biggest impact – and generating the most buzz – in the social media space. With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence—changing attitudes and behaviors by having the right conversations with the right people at the right time. For additional information please visit www.porternovelli.com.